Learn more about our work.
Why did we
Start?
Because we believe that EU cooperation is valuable - for Europe and for Sweden. The EU is Sweden's most important arena in many key policy areas. And we want to help make the Swedish voice as strong as possible and representative of Swedish society - for companies, organizations and individuals.
Our
Experience
EU legislation sets the framework for many policy areas in Sweden. A large part of Swedish legislation originates in Brussels. Being involved in early policy formulation at EU level and then influencing national policies and EU legislative processes is crucial for many Swedish organizations, authorities and companies. We have both worked for a long time in EU politics - in the European Commission, the European Parliament and the Swedish Government Offices - and we have seen that there is room for Swedish actors to become even more visible. But it is sometimes difficult to find your way through the corridors of the EU, and the pace of legislation is high - so it is good to have a guide and advisor by your side.
Get To Know Our Team
Katarina
Areskoug
Katarina Areskoug, has extensive experience in EU affairs as Head of the European Commission in Sweden (2015-2020), State Secretary for EU and International Affairs to the Prime Minister (2010-2014) and prior to that stationed in Brussels for 10 years as a Foreign Ministry diplomat (Swedish Representation in Brussels) and an official at the European Commission.
Magnus
Norman
For the past 15 years, Magnus Norman has worked on the inside of the EU's most important institutions in Brussels, including the Commissioners' Cabinet, the European Parliament and the Swedish EU Representation in Brussels.
Marcus
Embe
Marcus brings a wealth of valuable experience to our team. He most recently worked at the Ministry for Foreign Affairs' unit for international trade policy and the EU's internal market. There, Marcus dealt with issues related to competitiveness and the EU Single market and was also responsible for coordination in preparation for the EU's Competitiveness Council on behalf of the Ministry for Foreign Affairs.
Dennis
Rubing
Dennis most recently comes from the Ministry of Climate and Enterprise. Over the past six years, he has been responsible for developing and coordinating Sweden's positions on European industrial policy and competitiveness—an area that is central to the Swedish economy, which is highly dependent on the EU's internal market. With Dennis' extensive experience in business affairs within the Government Offices, we further strengthen our capacity to guide stakeholders in EU policy matters.
Pia Högset
Högset
Pia comes most recently from TechSverige, where she played an important role in driving issues related to digitalization, innovation, and skills development. Pia has solid and extensive experience as a Senior Policy Advisor from the Government Offices of Sweden, where she was responsible for, among other things, the EU's regulation of platforms, the new digitalization strategy, and the appointment of the government's AI Commission. She also has experience from Brussels, where she worked at a law firm for several years. Understanding, navigating, and contributing to the shaping of tomorrow's regulatory framework in the digital space is becoming increasingly important for more and more organizations, and with Pia, ImpactEurope gains the ability to meet this need.
Johan
Gannedahl
Johan has spent the past 10 years working at the Government Offices of Sweden on the EU's climate and competitiveness agenda, where he was responsible for, among other things, the EU Emissions Trading System (ETS) and the EU Innovation Fund. Updates to the EU's climate regulatory framework in 2026, including the ETS, will have a major impact on Swedish business and industry. Understanding, navigating, and contributing to the shaping of these rules is becoming increasingly important for more and more organizations. With his deep expertise and broad engagement, Johan is an important piece of the puzzle in ImpactEurope's team.
Not Just your Regular
Business Agency
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Pia Högset
Högset
Pia kommer närmast från TechSverige, där hon har spelat en viktig roll att driva frågor kopplade till digitalisering, innovation och kompetensutveckling. Pia har gedigen och lång erfarenhet som Kansliråd från Regeringskansliet där hon bl.a. ansvarade för EU:s reglering av plattformar, den nya digitaliseringsstrategin samt för tillsättandet av regeringens AI-kommission. Dessutom har hon erfarenhet från Bryssel, där hon arbetat på en advokatbyrå i flera år. Att förstå, navigera och bidra till utformningen av morgondagens regelverk inom det digitala området blir viktigare för allt fler och med Pia får ImpactEurope möjlighet att svar upp mot detta behov.
Our team
Driving influence and impact at the heart of the EU.
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Assets Managed
With more than 20 years of experience we can deliver the best services.
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With more than 20 years of experience we can deliver the best services.
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With more than 20 years of experience we can deliver the best services.
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We want to help Swedish companies and organizations to make their voices heard and gain more influence in Brussels and thus also on Swedish legislation as a whole. Sweden is at its best when we build bridges between state actors, industry and research. We want to try to contribute to this within the EU's various policy areas.
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Business Consulting
With more than 20 years of experience we can deliver the best services.
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